AirAsia MOVE had grown from the home of AirAsia flights into a travel platform offering 700+ airlines, up to a million hotels, airport rides and more. Our challenge wasn't simply to tell people everything the app could do but to give them a reason to rely on AirAsia MOVE throughout their journey.

Travel can be unpredictable. Plans change, flights move and adventures rarely go exactly as expected. We saw an opportunity for AirAsia MOVE to become the one travel companion you could always rely on; helping you find better value, making the journey easier and opening up more of the world along the way.

We created Go All The Way as a new brand proposition and creative platform, bringing that friendship to life with a warmer, more playful voice across film, outdoor, digital and every stage of the traveller's journey. Because whether you're dreaming of where to go, booking the trip, heading to the airport or finally making your way home, AirAsia MOVE is with you all the way.

Kelapa. came to us for a rebrand — a logo and product already in market, missing an identity and voice that could command a room. Flash-frozen coconut water in a pouch — genuine convenience with a ritual built in. Coconut water is nothing new in Malaysia, and other pouch players already exist. What Kelapa. didn't have yet was distinction. The challenge: build an identity around a name that already carries weight, one that speaks what Kelapa. is on the inside, POS that actually stops people, and packaging Instagrammable enough to earn its own attention.

The identity started with the coconut itself — husk, shell, flesh, water, each layer protecting what matters most. That became the contour lines running through the new brand. A deep, unmistakably Malaysian forest green. Condensation as cold made visible. The logo font bold and confident, an ode to the strength of the Kelapa. name, the tagline soft underneath. The logo's orientation on the pouch is intentionally vertical, echoing the coconut tree itself, tall and upright, with the pouch as its fruit — as if consumers are drinking straight from the source, all natural, nothing added.

We built a brand narrative that gave Kelapa. a premium feel, POS and content materials with clever, distinctly Malaysian copy that made people stop, and a trademark visual of coconut water flowing from the fruit straight into the pouch itself.

Kelapa. relaunched on social media and at the National Touch Rugby 2026 activation with a full identity system, POS, animated content, and a crew brief built around capturing one thing — the reaction the moment someone opens a pouch. Rozaila's own read on it, people who'd walked past the old branding were stopping for the new one. One of the launch posts reached over 1k views and kept climbing. People are buying the product because of the branding. It's the same sideline where the idea began — except this time, people weren't just reaching for the drink. They were reaching for the pouch itself.

TanaMan was formerly known as Caliraz — a business built on skill and passion that had no prominent identity to match it. What began as pandemic-era plant care, home vegetable garden installations had grown into home garden maintenance and a small line of products. But there was no uniform, no identity, and a name that told nothing of the story behind the business. The challenge: build a new brand that could move the business forward — from home garden installation toward landscape design, commercial contracts, and a product line that sells.

Tanam is Malay for "to plant." TanaMan turned that into a double entendre — a nod to founder Hazman, "Man," and the plant-hero the name suggests: someone who shows up to rescue your garden. The identity is built on a deep forest green, a bold condensed typeface strong enough to hold its own on a work shirt or a product label, and a yellow sunburst mark — the sun being the one thing every plant needs to grow.

We built out the full system: uniforms, merchandise (tees, caps), packaging for TanaMan's own product line — Ornamental Soil Mix, Vermi Compost, Plant Vitamin spray — a new website, a content calendar, and photography. All carrying one line through everything: Grow Love. Not just grow what you plant — grow what people feel about it.

TanaMan grew from Hazman working solo with one helper to a ten-employee operation. The rebrand gave the business the legitimacy to compete for bigger work — TanaMan landed a landscape maintenance contract with a Kuala Lumpur condominium, a client who chose them on the strength of the brand alone. Annual revenue now sits at RM250,000 and growing.

MIFX, a new online trading platform wanted to grow its user base in Indonesia. The barrier wasn't just trust or market know-how; most people then simply hadn't realised how easy and accessible online trading had become. The real challenge was to build consumer confidence.

To empower potential traders, MIFX built an online library of educational videos, tutorials, trading tips and tricks and showcased the user-friendly app interface. Our task was to get more eyeballs and to reframe what trading confidence actually looks like.

We created Berani Maju (dare to forge ahead), a campaign built on a simple, motivating truth: knowledge breeds confidence, and confidence breeds traders. The campaign promoted MIFX's education series, positioning learning as the first step toward trading boldly. To date, the spot garnered 11 million views and customer base grew by x6 and volume by 4x.

Businesses shuttered. Economy at a standstill. And hope was at its tail end. As the 76th Independence Day approached, the Balinese government wanted to uplift the people's spirits.

Indonesia is a nation built on the backs of communities. And support from every level for these communities was crucial to maintain harmony and perseverance through these trying times.

We told a story of resilience through the eyes of a little girl from a small village in Bali to capture the collective strength of the community, a tribute to everyone who held each other up when it mattered most.

SmartPlate, the portion-control smart dish from Fitly, wanted to help people hit their body and lifestyle goals without the guesswork. The barrier wasn't motivation because most people already want to eat better. It was the tedium of getting there: manually logging meals, guessing portion sizes, cross-referencing nutrition labels. The real challenge was making accurate tracking feel effortless enough that people would actually keep doing it.

To remove the friction from healthy eating, SmartPlate combined precision scales, AI and food-recognition technology into a single device. Load your plate, snap a photo, and in five seconds you get a full nutritional breakdown accurate to the gram. No separate measuring, no manual logging. Our mission was to position SmartPlate as a serious nutrition tool built for anyone chasing peak performance, from everyday athletes to busy parents.

What happened? Key metrics, awards, client feedback, or impact. Make it concrete.