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Client

Merdeka Raya

And Soared Instead

A story of resilience, told through one girl and the community that refused to stay down.

  • Film Direction
  • Creative Development
  • Production

The mission

A nation brought to its knees

COVID-19 shuttered businesses, stalled the economy and left hope running thin. As Indonesia's 76th Independence Day approached, the mission was to lift people's spirits without pretending the struggle was over.

The human truth

But the people refused to kneel

Indonesia is built on the strength of its communities. Through the hardest months, people kept one another going. That collective resilience became the truth at the centre of the film.

The move

And soared instead

We told the story through the eyes of a girl from a small village in Bali – a tribute to ordinary people who held one another up when it mattered most.

The work

Mission in motion.

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Merdeka Raya campaign film scenes
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Merdeka Raya film scenes showing the community during the pandemic
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Merdeka Raya film scenes celebrating community resilience
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