Client
TanaMan Garden Co.
A homegrown gardening business built to take on bigger ground.
The mission
Formerly Caliraz, the business had grown from pandemic-era plant care into garden installation, maintenance and a small product line. What it lacked was a name and identity capable of carrying it into larger commercial work.
The human truth
Tanam is Malay for 'to plant'. TanaMan turned it into a double meaning – a nod to founder Hazman and the plant hero who shows up to rescue your garden. A forest-green identity and yellow sunburst gave that character a system of its own.
The move
The system extended across uniforms, merchandise, packaging, photography, content and a new website, all held together by one line: Grow Love. The rebrand gave the business the legitimacy to compete for – and win – larger commercial contracts.
The work
Swipe or use the arrows