Client
MIFX Trading
Confidence that moved people from hesitation to action.
The mission
MIFX wanted to grow its user base in Indonesia. The barrier was not just trust or market knowledge. Many people had not realised how accessible online trading had become. The real challenge was to build confidence.
The human truth
MIFX had built an online library of educational videos, tutorials and trading guidance. Our task was to bring more people to it and reframe what trading confidence could look like.
The move
Berani Maju – dare to forge ahead – was built on a motivating truth: knowledge breeds confidence, and confidence creates traders. The campaign positioned learning as the first move towards trading boldly, generating 11 million views while the customer base grew sixfold and volume quadrupled.
The work
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